Canada’s TheScore scores with new poker client
June 14, 2004
Canadian Television Network, TheScore, partnered up earlier this year with AGN for use of CyberArts’ poker platform that makes use of a purely-ad supported poker environment. The Toronto-based channel is known for its audience of hardcore sports fans and has taken this as an advantage to stream 15-second interstitial video ads to its players during poker games and tournaments. With real-time poker news and information also streaming into the rooms via a ticker feature, TheScore has tied its markets in both sports and online gaming together through the help of the new advergaming platform provided by AGN and CyberArts.
TheScore (www.scorepoker.com) was already enjoying 60,000 registered players in its previous poker room client with 7,500 to 10,000 new players signing up for every major tournament. With the new client up and running, the company is confident that they will attract even more players into their poker rooms. TheScore’s market is comprised of players ranging in age between 18 to 34 years old. The company is also confident that their market will be accepting of this new advertising strategy and will enjoy its necessary presence during poker games.
Brendan Fyfe, Director of Product Development for TheScore, says, “People who go to NASCAR races understand that their race series would not be possible without those sponsors; and, in the same fashion, our players understand that our free poker model would not move forward without the support and participation of the advertisers. We have had nothing but really positive feedback so far.”
TheScore also has an advantage when it comes to content for the advergaming model, the company owning terabytes of hockey, football, ad basketball video footage. Fyfe comments that, “there is a lot of good content out there that can be shaped and formed for the packages that we are able to deliver, so once we get into the Fall and Winter months that's really when the rubber is going to hit the road.” With CyberArts’ client user interface that renders all sorts of media on screen, coupled with AGN’s expertise in advergaming, TheScore looks like it’s about to score yet another winner.
June 14, 2004
Canadian Television Network, TheScore, partnered up earlier this year with AGN for use of CyberArts’ poker platform that makes use of a purely-ad supported poker environment. The Toronto-based channel is known for its audience of hardcore sports fans and has taken this as an advantage to stream 15-second interstitial video ads to its players during poker games and tournaments. With real-time poker news and information also streaming into the rooms via a ticker feature, TheScore has tied its markets in both sports and online gaming together through the help of the new advergaming platform provided by AGN and CyberArts.
TheScore (www.scorepoker.com) was already enjoying 60,000 registered players in its previous poker room client with 7,500 to 10,000 new players signing up for every major tournament. With the new client up and running, the company is confident that they will attract even more players into their poker rooms. TheScore’s market is comprised of players ranging in age between 18 to 34 years old. The company is also confident that their market will be accepting of this new advertising strategy and will enjoy its necessary presence during poker games.
Brendan Fyfe, Director of Product Development for TheScore, says, “People who go to NASCAR races understand that their race series would not be possible without those sponsors; and, in the same fashion, our players understand that our free poker model would not move forward without the support and participation of the advertisers. We have had nothing but really positive feedback so far.”
TheScore also has an advantage when it comes to content for the advergaming model, the company owning terabytes of hockey, football, ad basketball video footage. Fyfe comments that, “there is a lot of good content out there that can be shaped and formed for the packages that we are able to deliver, so once we get into the Fall and Winter months that's really when the rubber is going to hit the road.” With CyberArts’ client user interface that renders all sorts of media on screen, coupled with AGN’s expertise in advergaming, TheScore looks like it’s about to score yet another winner.